There are times when you have to look hard to find something online. Maybe it is a gift for your loved ones or a specific service you need. Whatever it is, there needs to be a link to it for you to find it without the hassle. But what happens when there is a page you need to reach, yet there is nothing linking to it?
If a website has these types of pages, is there anything that happens to it and how does it impact SEO? Well, these pages are commonly referred to as orphaned pages. Let’s dig deeper into what are orphan pages and why they matter to your SEO and content strategy.
What Are Orphaned Pages?
You can deem orphaned pages as pages of a site where no link is leading to it. This page is in complete isolation and the only way to visit it is by typing in the direct link. You can never find a search engine result for an orphaned pages in most cases. And this doesn’t come as a surprise since in many cases search crawlers travel sites via links to compile an index of what each website looks like.
Characteristics of Orphan Pages
While you want to locate and fix these problems, you should acquaint yourself with the common characteristics to better understand and find orphan pages on your site. In a summary, an orphan page has no inbound links or a live page. A page may also be an orphan if it is indexed or a tool says it’s not.
Either way, you should make an effort to remove these pages if you are to get enough traffic to earn backlinks. The same goes when you want tosignificantly boost your site’s SEO. You can do so by using high-quality content that will keep the reader engaged. Furthermore, internal links should read naturally and not be overly optimized.
Of course, there is a lot more one needs to do if they are to remove orphan pages from their website. And the best way to make this happen is by taking the initiative to learn more how orphan pages affect SEO. It is then that you can understand what you’re dealing with in the first place. Hopefully, this quick guide will help you find orphan pages and remove them from your website in almost no time.