Holding an online giving program can be a remarkable way to run an efficient and effective campaign. And with the world going digital, this serves as the opportune time to reach as many prospects as possible. Of course, this is without spending more than budgeted for to hold the program.
While you have access to a wide array of online fundraising tools that couldn’t have been imagined, it doesn’t mean you should go about this expedition blindly. Below are online fundraising best practices to help ensure everything works according to plan.
Implement Donation Page Best Practices
A good number of nonprofits are culprits for making their online donation process way more complicated than it needs to be. What they fail to realize is that this action only works against them. As a rule of thumb, donation pages need to be simple, optimized for mobile, and ask for the minimal amount of information needed to complete the online giving and capture a donor’s contact information.
Promote Your Program
It is essential for nonprofits to prioritize promoting their program on a monthly basis.To pull this off, you will first have to create a page of your website including a donation form where monthly online giving is the only option that explains why it is essential and the impact of monthly giving. Ensure the page has a URL that can be easily promoted online and in print newsletters and postcard campaigns for optimal results.
Leverage the Power of Email Fundraising
If you visit a nonprofit’s website and fail to find a prominently featured email opt-in option within five seconds, then it is evident that they know nothing about the power of email fundraising. While some people believe email is dying, the truth is that email use is increasing among all age groups worldwide. That’s why it should always be part of your online giving expedition.
The Bottom Line
By employing the above best practices, you can rest in knowing that you will maximize the proceeds you collect from your online giving campaign without pushing yourself to the limit.
