Until the introduction of Google Analytics 4 (GA4) in October 2020, most marketers and businesses were leveraging the Universal Analytics (UA). Actually, GA4 is what eventually came to replace UA. Well, GA4 brings intelligent analytics, seamless tracking of both web and mobile data and real-time reporting for you to enhance your website.
If you’re yet to take advantage of what Google Analytics 4 offers, there is no other better to do so than now. But before making the switch, it is important that you have an insight into what you’re dealing with. Fortunately, that’s what this simple guide will help you unearth today. Continue reading to get more info on Google Analytics 4.
New Features to Dig Into
One of the things that make GA4 stand out from its predecessor is the numerous features it brings. Actually, the new features included are aimed at making sure you have a remarkable experience. In a nutshell, GA4 comes with smarter AI-powered insights and predictive metrics and cross-platform tracking.
If you think this is all that’s destined to come your way after making the switch, you might be in for a big surprise. This is because it allows users the chance to automatically collect data on outbound clicks. Furthermore, it allows for more intelligent tracking for future-proofing your business.
One thing you ought to keep in mind is that are three important predictive metrics introduced in GA4. They include Purchase Probability, Churn Probability and Revenue Prediction. Churn Probability offers the chance of a 7-day active user to become inactive within the next seven days. As for Revenue Prediction, it shows the expected revenue in the next 28 days from 28-day active users. Ensure you research on how each of them works before making up your mind to settle on one.
The Bottom Line
Thanks to the predictive metrics included in GA4, you can create targeted campaigns and increase the conversion probability. This eventually leads to a better return on investment (ROI). Things are not any different for those who need ad personalisation data since GA4 offers precisely that.
To get the most out of GA4, it is important that you have a better understanding of the different features it brings. There is nothing wrong with enlisting professional help if you can’t seem to get it underway. That’s what you need to avoid falling down the pecking order.