When it comes to running your digital marketing campaigns, much of your success revolves around your SEO strategy. If you rise through the rankings, it is evident that your website and business is going to benefit from increased traffic, leads, and conversions. Skimp on this and you may be forced to try harder or try your luck with other marketing methods.
To avoid falling behind in your industry, it is vital that you do away with duplicate content. This is because it can hurt your rankings if you choose to ignore. However, things tend to be different when you decide to fix it since duplicate content might be your ticket to the top of the SERPs. Here are a few different ways you can remove duplicate content from your site.
301 Redirects
You probably know that Google always ranks websites with original, high-quality content. At times you don’t want the duplicate of your web page to stick around but still want to benefit from the SEO juice of its contents. When this is the case, you should consider taking advantage of 301 redirects. Thanks to 301 redirects, you can tell search engines that whenever someone tries to visit a given page, you want them to send those people to a totally different page.
Set Passive Parameters
Whereas you should always strive to publish original content, sometimes you’re in a hurry. Although it’s not advisable to use passive parameters in the long-term, it can prove to be helpful in your short-term strategy. As long as you set certain URLs as passive in Google search console, it tells Google’s crawl bots to simply ignore it. That will certainly help do away with duplicate content from your website.
The Bottom Line
There are numerous strategies you can employ whenever you want to remove duplicate content from your website. Aside from digitally signing your content, you should also be consistent with your internal linking. Through this action, you stand a good chance of increasing your SERP rankings without going through a lot.
If you are still having doubts in mind, be sure to check out the official website of MediaOne Marketing. Here, you can learn more about creating duplicate content without moving an inch. Through this action, you will definitely employ the correct measures and give your website the ranking it deserves on Google and other search engines.