Many will agree that website landing pages play a vital role in the success of your online business. And this is easy to see why considering it is any page that a visitor arrives at after clicking on a marketing call-to –action. This could be an email, affiliate link, a social media post, or even display ad.
For your business in Singapore to get the exposure it deserves, you need to create landing pages that convert more effectively. But how is this even possible in the first place? Below are some of the common landing page best practices worth leveraging.
Make Use of Relevant Images
Truth be told; humans and visual creatures. That’s why using unique layouts and graphics on your landing page can be unnerving to a person viewing it. After all, good images add to a sense of trust between the customer and the business. And with so many types of images to use on your landing page, rest assured there is one worth leveraging. As long as you use relevant images, you stand a better chance of increasing the number of leads you get on your website.
Don’t Clutter the Page
Landing pages should include the information necessary to solve the user’s pain points. The more investment a visitor needs, the more information will be required. What we are trying to imply is that you should steer clear from cluttering the landing page as it won’t lead the visitor into taking action.
If you landing page request users to make a purchase, it is common sense that it should provide more information to the user. The amount of information you include will certainly go up as the price point increases. To cut a long story short, a landing layout should be simple and uncluttered.
The Bottom Line
As a designer, you need to follow good principles of design when creating landing pages just as you would do to any other page. To stand out from the crowd and win over a huge share of the market, it is highly recommended that you opt for minimalist and simple designs. However, you need to ensure they fit the brand in question. For those who are still having doubts in mind, you can get more UX tips for creating landing pages here anytime, anywhere. It is then that you will never go through a lot when creating your landing page.