Not every marketer and entrepreneur is into the prospect of leveraging SMS marketing campaign. For them, this is an outdated marketing method that won’t yield the results they expect. This explains why many entrepreneurs would rather spend money and time on other marketing campaigns.
What they may fail to realize is that it’s a vital part of getting your business’s name out there in the mobile-focused world we live in. After all, the vast majority of people use SMS every single day. Are you still undecided on whether or not to grow your SMS lists? Here are a few reasons that may change how you think!
Higher Open Rates than Emails
One of the biggest benefits of SMS marketing is its ability to generate a higher open rate when compared to emails and other popular advertising options. It is quite easy for a customer to throw away an email or for it to get lost in a spam folder. With the prevalence of mobile phones and the popularity of texting, you can use it to your advantage whenever you want to generate triggers or custom-made reactions.
Mobile-Friendly
The sheer fact of representing your business as mobile-friendly is a win these days. More and more people are counting on their mobile devices to do important things like shopping and browsing. Well, you don’t want to miss out on that kind of exposure and that’s why you should create mobile keyword signup.
As long as your target audience has a mobile device that can receive texts messages, they will certainly enjoy what you’re sending them. And with more exposure to your customers, the more you become part of their world. Make it the nom to give smaller prizes as it provides customers a reason to anticipate for and open your text messages.
The Bottom Line
With SMS marketing, you stand a better chance of reaching a wide demographic, enjoy fast delivery and combine it with other types of marketing. What is even interesting, it doesn’t cost much at all to send a text to a customer. Even when you want to send the messages to a lot of people, the cost is not a problem. You can continue reading about doing SMS marketing in Singapore and determine whether it is what your small business has been missing out all this while before giving it a try.
